kw.\*:("REPONSE CONSOMMATEUR")
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A METHODOLOGY FOR MEASURING RESPONSE TO MEDIA EFFECTS.ZUFRYDEN FS.1975; OPER. RES. QUART.; G.B.; DA. 1975; VOL. 26; NO 3; PP. 641-647; BIBL. 8 REF.Article
CONSUMER RESPONSE INFORMATION - A POTENTIAL TOOL FOR REGULATORY DECISION MAKERS.FRITZSCHE DJ.1974; TRANSPORT. J.; U.S.A.; DA. 1974; VOL. 14; NO 2; PP. 22-26; BIBL. 13 REF.Article
